James Heldridge
James is the founder of Side Out Coffee, the first specialty coffee brand dedicated to the pickleball community. A former pro World of Warcraft player turned entrepreneur, James traded in late-night gaming for early-morning espresso shots and endless hours on the pickleball court. His passion for coffee and pickleball collided, leading him to create Side Out Coffee, a brand that fuels players both on and off the court with small-batch roasted beans, instant espresso, and energy mixes.
When he’s not perfecting the golden pickle latte or pulling up to tournaments with his mobile café, James is out there dinking, competing, and growing a community that’s as caffeinated as it is competitive.
☕🏓 Get your pickleball fix & a fresh brew at sideoutcoffee.com